What Happy Couples Do and Happy Couple Co is in the holiday spirit!

To celebrate, we’re raising our prices on all happy couple items at www.happycouplecompany.com by 25% – just for one day – on Black Friday. Yep, RAISING prices. If you buy something … a cute mug, an autographed book or three, a set of witty wine glasses … please add 25% to your total.

No, I have not been sipping from those wine glasses.

Yes, what I have been doing is thinking about culture, holidays, relationships and choices.

Instead of shopping and being busy this holiday infamous holiday weekend, I challenge you (and yes, I’ll be challenged myself) to intentionally NOT do something “out there” (shop, run errands, spend money, be busy, create stress) and instead do something “inside” your relationship life – with a family member, significant other, partner, spouse, kid, sister, mother, grandparent, BFF. You might: play cards; write letters to old friends – together; stroll the neighborhood – and hold hands!; take a nap – at the same time; paint each others’ toes; just sit and chat, with no purpose but actually, fully listening.

No, I am not opposed to stimulating the economy. And no, I will not confirm nor deny the fact that my holiday shopping is done already (… ok, it is). What I am is completely in favor of is reminding myself and anyone else who’ll listen that relationships are completely and totally up to us. They thrive on positivity (read John Gottman’s research) and intentionality (think rituals of connection).

So, the challenge in summary: take a day that has become about door-busting and spending and reclaim it. Without spending a dime, make a wise investment: in a relationship that you take for granted. And here some more free advice: you can apply this same challenge to any other 364 days in the year. Free. Not always easy. But priceless, like good, healthy relationships always are.